Development strategy of the Kazakhstan tourist product

Abstract

The article tourist entrepreneurial activity is examined in Republic of Kazakhstan. The main purpose of tour- ist business activities in the development of Kazakhstan tourist industry is to create competitive tourist prod- uct in international market. Achievement of these aims requires the development of the governmental regula- tion system and support of tourist activity, the usage of marketing and promotion methods of tourist products. Within the framework of the tourist cluster development in the Republic of Kazakhstan there were chosen priority areas of entrepreneurial activity development in the field of tourism, such as business, ecological, cul- tural and cognitive tourism. Main retentive factors are educed for tourist market of Kazakhstan development.