Ethnospecific Perceptions of Success: A Socio-Psychological Analysis across Kazakh, American, and Russian Cultures

Abstract

The article presented a study of the phenomenon of success in the context of Kazakh, American, and Russian linguistic cultures, from socio-psycholinguistic perspectives. The choice of these linguistic cultures was conditioned by cultural interaction, internationalization process, and geographical location. The aim of the article was to highlight the ethno-specific features of the phenomenon of success through associative experiments. The respondents were 161 Kazakhs, 153 Russians, and 58 Americans. The results of the research allowed us to identify 6 associative groups in Kazakh, 10 groups in Russian, and 9 groups in English. The general perception of success in the minds of representatives of all three ethnic groups and the peculiarities of success perception related to the historical and cultural background, philosophical foundations of thinking, and ethnic traditions of each culture were identified. The results of the analysis showed how national-cultural values influence the perception of success and are reflected in the linguistic consciousness.