The use of NFT technology as a marketing tool for promoting brands in the digital economy
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"Акад. Е.А. Бөкетов ат. Қарағанды ун-ті" КЕАҚ баспасы
Abstract
The article discusses new opportunities in brand promotion using alternative
platforms, namely, thanks to the new NFT blockchain technologies. The possible development of
these technologies in the marketing sphere is considered. Companies that have already managed to
master these technologies are proposed for consideration.
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Chukurna O.P. The use of NFT technology as a marketing tool for promoting brands in the digital economy/O.P. Chukurna, S.V. Zitar//Цифрлық экономика: бизнестің жаңа архитектоникасы жəне құзыреттіліктер трансформациясы = Цифровая экономика: новая архитектоника бизнеса и трансформация компетенций = Digital economy: new business architectonics and transformation of competencies. -2022. Р.184-187.