Advertising Slogan: History of Development in Print Media
| dc.contributor.author | Abisheva, V.T. | |
| dc.contributor.author | Murashova, D. | |
| dc.date.accessioned | 2019-07-10T10:53:26Z | |
| dc.date.available | 2019-07-10T10:53:26Z | |
| dc.date.issued | 2013-12-24 | |
| dc.description.abstract | In article the interesting phenomenon in the modern advertizing text — a slogan is considered. Authors address to slogan history, its functioning in different conditions, to the factors forming his conceptual idea, receptions of submission of advertizing information. Slogans on a material of the Kazakhstan print media are analyzed. Authors define ways of development of an advertizing slogan, give the general scheme and slogan structure, note further evolution of a slogan. | ru_RU |
| dc.identifier.citation | Abisheva, V.T. Advertising Slogan: History of Development in Print Media / V.T.Abisheva, D.Murashova // Қарағанды университетінің хабаршысы. Филология сериясы.=Вестник Карагандинского университета. Серия Филология. – 2013. – № 4. – Р. 116-119. | ru_RU |
| dc.identifier.issn | 0142-0843 | |
| dc.identifier.uri | https://rep.buketov.edu.kz//handle/data/7157 | |
| dc.language.iso | en | ru_RU |
| dc.publisher | Ye.A.Buketov Karaganda State University Publishing house | ru_RU |
| dc.relation.ispartofseries | Қарағанды университетінің хабаршысы. Филология сериясы.=Вестник Карагандинского университета. Серия Филология.;№ 4(72)/2013 | |
| dc.subject | slogan | ru_RU |
| dc.subject | advertising concept | ru_RU |
| dc.subject | advertising image | ru_RU |
| dc.subject | evolution of advertising slogan | ru_RU |
| dc.subject | History of Development | ru_RU |
| dc.subject | Print Media | ru_RU |
| dc.title | Advertising Slogan: History of Development in Print Media | ru_RU |
| dc.title.alternative | Жарнамалық слоган: баспа БАҚ даму тарихы | ru_RU |
| dc.title.alternative | Рекламный слоган: история развития в печатных СМИ | ru_RU |
| dc.type | Article | ru_RU |