Advertising Slogan: History of Development in Print Media

Abstract

In article the interesting phenomenon in the modern advertizing text — a slogan is considered. Authors address to slogan history, its functioning in different conditions, to the factors forming his conceptual idea, receptions of submission of advertizing information. Slogans on a material of the Kazakhstan print media are analyzed. Authors define ways of development of an advertizing slogan, give the general scheme and slogan structure, note further evolution of a slogan.