The image of a TV-host as one of the main constituents of successful broadcasting

Abstract

The article describes the problems of the image of a TV host as the means of attracting audiences resulting the overall success of a program. The relevance of the study determines the modern development of the media scene and evolutionary changes in it which are connected to the recent development in information and communication technologies. In spite of development of alternative means of mass media communication, television is and remains an effective source of information communication. This is due to the role of the journalist, the role of the host takes even greater place.