Development popular science journalism in the era of globalization

Abstract

The article is devoted to the development and formation of popular science journalism, the transformation of its typological models, genre forms, and the determination of the influence of socio-economic, cultural, and political factors on its formation. The heyday of the genre is marked in the Soviet period, both in the field of periodicals, and in the field of television and documentary films. The goal of scientific popularization was conceived as the development of the audience's worldview. In the subsequent period, the interest of the mass audience in scientific information was somewhat lost, the connection with well-known scientists who seek to present scientific information vividly and accessible was lost. Not only popular science programs, but also the topic of science as such, have practically disappeared from the television broadcast. In the era of globalization, the idea of popularizing scientific knowledge is revived on the basis of the rich historical experience of science and its interaction with society. The dissemination of knowledge that has now become the property of the State is one of the main national priorities of the world powers. The proposed work is an attempt to trace the path along which popular science journalism developed in the changing socio-cultural conditions of society. The authors emphasize that one of the main means of introducing science and popular science knowledge into life, of course, is the scientific media.