The Buketov Business Review is a scientific peer-reviewed journal that publishes original research and review articles in the fields of business and economics with a focus on innovation and development. Our goal is to foster a dynamic academic dialogue that bridges theoretical and practical perspectives, providing valuable insights for scholars, practitioners, and policymakers in Central Asia and worldwide. The journal aims to be a platform for quality research on different aspects of innovation in the fields of management, marketing, finance, accounting, economics, and public administration. Note: In these fields, we understand innovation as the introduction and application of novel ideas, processes, technologies, or strategies that enhance organizational performance, service delivery, or policy effectiveness. Development refers to the sustainable advancement of systems, institutions, and practices that improve economic outcomes, social equity, and administrative efficiency.