Publicistic Discourse: A Cognitive-Axiological Interaction

Abstract

Purpose of the article: to show the mechanisms of interaction between cognitive and axiological components and the methods of communication in the verbal and mental process on the example of the Kazakhstan publicistic discourse. Scientific and methodological basis which has a complex, interdisciplinary character, is made up of the fundamental works of both domestic (R.A. Nurtazina) and foreign (T.A. van Dijk, D. Schiffrin, E.S. Kubryakova, A.A. Kibrik and others) scientists in the field of research discourse. Methods of comparative, functional and stylistic, conceptual analysis of publications of Kazakhstani newspapers on the subject were used at different stages of the research. In the process of working with the text, methods and techniques of facts observation, their typological generalization, etc. were used. This method of work has helped to establish that the changes of the situation in publicistic discourse are dynamic, as they are related to the functional interaction of the subjects engaged in active influential activities. The method has also contributed to the consideration of three mutually determined spheres of activity: cognitive-functional, value-semantic, emotional-evaluative.