Strategic management in tourism

Abstract

Every year the tourist industry of the Republic of Kazakhstan increasingly involves into the global market. However, this process is constrained by a number of factors, including the state policy deficiencies in the field of tourism, the industry backlog from its foreign counterparts. In order to the successful survive in the long term, the organization must be able to forecast the difficulties that may arise in its path in the future, and what new opportunities may open for it. Therefore, strategic management, studying the external environment, focuses on finding out what the opportunities and threats it carries. In tourism the main factors of successful strategic management of the company are the systematic analysis of both internal and external environment of the company, competent management staff and flexible motivation of the sales managers.