Analysis of criteria for evaluating environmentally responsible hotels: theoretical aspects and methodology

Abstract

Objective: The objective of this study is to determine the main criteria for evaluating environmentally responsible hotels based on a detailed analysis of international experience in conducting eco-certification in the tourism and hospitality industry by leading organizations around the world. Methods: The main methods are theoretical research methods, such as analysis of indicators of eco-certification of green hotels, analysis of international standards for eco-certification of accommodation services, as well as classification of criteria for evaluating environmentally responsible hotels. Findings: As a result of analysis and research in this direction, two groups of indicators have been identified that directly and indirectly determine the possibility of establishing a hotel among the categories of environmentally responsible hotels: direct resource-saving criteria and management and information. Conclusions: Taking into account that Kazakhstan has not yet developed a methodology for eco-certification of collective and individual accommodation facilities, as well as procedures for assigning an eco-label to green or ecohotels, the study is of a recommendatory practical nature for the development of mechanisms for the introduction of environmentally responsible hotels in the tourist services market.