The theoretical aspects of using the basic elements of marketing communications in tourism

Abstract

Marketing communications in tourism and recreation play an important role, as potential consumers should decide on purchases based on their existing views on the proposed tourism products to them, and not guided by physical, tangible examples. As a result of marketing communications today are a key element of the marketing mix in the tourism and leisure, and cover a wide range of activities. This reflects the role of the special importance of promotion aimed at developing the potential consumer attitudes towards the desired product and service representative for desired behavior.