The value potential of internet political commentaries

Abstract

The object of the research is Kazakhstani political internet commentaries. The choice of the object is justified with the development of information technologies, which contributed to the emergence of various types of genres, where the relationship between language and person is studied in a different linguistic direction. The aim of the study is to determine the value factor of the text generation of Kazakhstani political internet commentaries in the linguo-personalogical and text-derivational aspects. The subject of the research is the correlation of the value potential of the source text and the value attitudes of the virtual linguistic personality, realized in the Internet comments. To study this object, methods of collection and contextual analysis of theoretical material, comparative, generalizing, descriptive methods and a method of quantitative data processing were used. The study of the object is based on the model of text-derivatological and linguoaxiological analyses of derived texts, which are considered in formal, content and functional terms. The results of the study showed that the texts of Kazakhstani Internet comments prevail with value potential. The level of the value potential of everyday political discourse was revealed by the number of used keywords of the original text in the production of secondary texts. The scientific novelty of the research lies in the linguo-personalogical and linguoaxiological comprehension of the dominant textual activity when generating Internet comments in the Kazakh virtual space.