International market entry strategy industrial enterprises in the context of the globalization of the economy

Abstract

Object: The purpose is to develop methodological foundations for the formation of strategies for entering the in-ternational market in the context of analyzing the motives, factors, and barriers that affect the foreign economic activity of Kazakhstani industrial enterprises to ensure competitiveness in the face of increased competition. Methods: General scientific methods, the method of literature review and monographic, analysis of statistical indi-cators, absolute and relative values. Results: The role of the exit strategy of industrial enterprises was determined in the framework of the analysis of the main approaches to the entry of enterprises into the international market, taking into account the competitive ad-vantages of engineering enterprises; the analysis of the state and development of export potential, investment and inno-vation activity of domestic industrial enterprises of mechanical engineering was carried out. Internal and external fac-tors and motives that encourage the development of a strategy for entering the foreign market of enterprises in the engi-neering industry, as well as determinants of their entry into the international market, were identified. Methodological approaches were developed to improve targeted strategies for entering the international market of enterprises of the ma-chine-building industry of Kazakhstan. Conclusions: We conclude that industrial enterprises are based on developing their own strategy for entering the international market, justifying the assessment of their own strategic potential based on an analysis of motives, internal and external factors and barriers that affect the foreign economic activity in engineering enterprises Kazakhstan.