Transformation of marketing activities in the digital economy

Abstract

Customer centricity will drive constant transformation. Customer expectations are at an alltime high. Driven by the changing dynamics and buying behaviors with customers and markets alike, marketing professionals are going through a transformation in how they connect, interact and personalize with their audiences. No longer are marketing professionals just focused on the traditional funnel, which is designed to attract new customers and markets with a single transaction. Marketing organizations are now discovering a longer and deeper customer cycle with AI that centers around the customer experience and lifetime value by strengthening and retaining existing relationships.